Providing eco-friendly and sustainable products and services appears to give small businesses a competitive advantage, according to a new report by Green America, EcoVentures International and the Association for Enterprise Opportunity (AEO).
Nearly four out of five (79 percent) of the small businesses they surveyed say offering green products and services gives them a leg up on their rivals. Meanwhile, three out of four say sales for green products and services increased over the past few years, despite the economic downturn, and plan to add more to their portfolio. What’s more, the greener the business, the greener its bottom line. Businesses that show a stronger commitment to green services and practices report higher sales, the report finds.